PRIVACY POLICY

Alpha Competitions Ltd (trading as Alpha Comps)

Last updated: 21 February 2026

1. Introduction

1.1 Alpha Competitions Ltd respects your privacy and is committed to protecting your personal data.

1.2 This privacy policy explains how we collect, use and process your personal data when you use our website at https://alphacomps.uk.

1.3 It also explains your legal rights and how the law protects you.

2. Important Information and Who We Are

2.1 Alpha Competitions Ltd (Company Number 16463012) is the controller and responsible for your personal data.

2.2 Our registered office is 6 Baird Close, Washington, NE37 3HL, United Kingdom.

2.3 If you have any questions about this privacy policy, please contact us at info@alphacomps.co.uk.

2.4 You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO).

3. The Data We Collect About You

3.1 Identity Data includes first name, last name, username and date of birth.

3.2 Contact Data includes email address, telephone number, billing address and delivery address.

3.3 Financial Data is processed securely via Cashflows. We do not store payment card details.

3.4 Transaction Data includes details about competition entries purchased and payments made.

3.5 Technical Data includes IP address, browser type, operating system and usage data collected via Google Analytics, Meta Pixel and TikTok Pixel.

3.6 Marketing and Communications Data includes your preferences in receiving marketing via email and SMS using Klaviyo.

3.7 We do not collect special category personal data.

3.8 If you are a winner, we may request proof of identity for verification purposes. Identification is checked and not digitally stored.

4. How We Use Your Personal Data

4.1 We use your personal data to register and manage your account.

4.2 We use your personal data to process competition entries and deliver prizes.

4.3 We use your personal data to verify winners and prevent fraud.

4.4 We use your personal data to send marketing communications where you have provided consent.

4.5 We use Technical and Usage Data to improve our website and advertising.

5. Lawful Basis for Processing

5.1 We rely on performance of a contract when processing entries and delivering prizes.

5.2 We rely on legitimate interests to improve our business and prevent fraud.

5.3 We rely on legal obligations for compliance with tax and regulatory requirements.

5.4 We rely on consent for email and SMS marketing.

6. Disclosures of Your Personal Data

6.1 We may share your personal data with Cashflows, Klaviyo, WooCommerce, IONOS, AWS, Meta, TikTok and Google Analytics.

6.2 We may also share your data with Royal Mail, Evri or Parcel Force for delivery of prizes.

6.3 We may share your data with legal advisers such as Gridlaw and with HMRC or regulators where required by law.

7. International Transfers

7.1 Some third-party providers may process data outside the United Kingdom.

7.2 Where this occurs, we rely on UK-approved safeguards including Standard Contractual Clauses and International Data Transfer Agreements.

8. Data Retention

8.1 Transaction data is retained for 6 years.

8.2 Competition entry data is retained for 12 to 24 months.

8.3 Winner verification data is retained for 12 months.

8.4 Marketing data is retained until you unsubscribe or after 24 months of inactivity.

9. Your Legal Rights

9.1 You have the right to request access to your personal data.

9.2 You have the right to request correction or deletion of your personal data.

9.3 You have the right to object to or restrict processing.

9.4 You have the right to request transfer of your personal data.

9.5 You have the right to withdraw consent at any time for marketing communications.